{"id":216,"date":"2023-12-26T17:27:05","date_gmt":"2023-12-26T17:27:05","guid":{"rendered":"https:\/\/mattrics.com\/casestudies\/?p=216"},"modified":"2025-02-10T18:08:12","modified_gmt":"2025-02-10T18:08:12","slug":"hy-vee-newton","status":"publish","type":"post","link":"https:\/\/mattrics.com\/casestudies\/hy-vee-newton\/","title":{"rendered":"Hy-Vee Newton"},"content":{"rendered":"\t\t
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Hy-Vee Newton\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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brand awareness<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCome once for the deals. Come back for the feels.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Background\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tHy-Vee Newton is an employee-owned supermarket located in the heart of Newton, Iowa. It\u2019s a full-service supermarket with a Market Cafe, bakery, delicatessen, floral department, dine-in and carryout food service, wine and spirits, pharmacy, HealthMarket, and Starbucks.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Approach\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn an always-on world, social media has become an important touch point in the customer experience. Yes, even in the frozen foods aisle. In order to stay connected with their price-conscious audience, Hy-Vee embraced brand storytelling through social channels.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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our approach\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTaking fans behind the counter and beyond the name tag.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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steals and deals\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe bottom line: Hy-Vee Newton has the best deal in town. A constant stream of (creative) cost-focused content made that value proposition crystal clear.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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consumer education\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPrice conscious and always on the go, we showed a young generation of shoppers how Hy-Vee can give them solutions to maximize their time and dollar.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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human storytelling\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAs a new chain in a small town, it takes a familiar face to win the trust of the locals. We shined the spotlight on Hy-Vee\u2019s passionate employees to remind people there\u2019s a smile in every aisle.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\tWe were thrilled with the work that DSL provided and
look forward to working with them again in the future.\n\n\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tTodd Fox, Hy-Vee Newton Store Director<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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our impact\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DSL came out of the gate with an updated content strategy, and growth came quick. We saw a +22.7% lift in new Newton-area fans and +20.9% lift in engaged users in our first three months. Overall between July and January, we helped grow Hy-Vee\u2019s healthy Facebook audience by\u00a0+63.4%<\/strong>. The case for social was sealed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tReady to grow? We’re ready to go.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tget a proposal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Hy-Vee Newton brand awareness Come once for the deals. Come back for the feels. Background Hy-Vee Newton is an employee-owned supermarket located in the heart of Newton, Iowa. It\u2019s a full-service supermarket with a Market Cafe, bakery, delicatessen, floral department, dine-in and carryout food service, wine and spirits, pharmacy, HealthMarket, and Starbucks. Approach In an […]<\/p>\n","protected":false},"author":1,"featured_media":172,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/mattrics.com\/casestudies\/wp-json\/wp\/v2\/posts\/216"}],"collection":[{"href":"https:\/\/mattrics.com\/casestudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mattrics.com\/casestudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mattrics.com\/casestudies\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mattrics.com\/casestudies\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":100,"href":"https:\/\/mattrics.com\/casestudies\/wp-json\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":2040,"href":"https:\/\/mattrics.com\/casestudies\/wp-json\/wp\/v2\/posts\/216\/revisions\/2040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mattrics.com\/casestudies\/wp-json\/wp\/v2\/media\/172"}],"wp:attachment":[{"href":"https:\/\/mattrics.com\/casestudies\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mattrics.com\/casestudies\/wp-json\/wp\/v2\/categories?post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mattrics.com\/casestudies\/wp-json\/wp\/v2\/tags?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}